World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
| Author | : World Intellectual Property Organization |
| Publisher | : WIPO |
| Total Pages | : 141 |
| Release | : 2013 |
| ISBN-10 | : 9789280524116 |
| ISBN-13 | : 9280524119 |
| Rating | : 4/5 (119 Downloads) |
Book Synopsis World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace by : World Intellectual Property Organization
Download or read book World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace written by World Intellectual Property Organization and published by WIPO. This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.