This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development

This book uses empirically-based analytical narratives to shed light on the development of national wine markets throughout the world.

"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scie

Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old Wo

The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it consid