This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University