When the Nerds Go Marching in

Download or read book When the Nerds Go Marching in written by Rachel K. Gibson and published by Oxford Studies in Digital Poli. This book was released on 2020 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internetin election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.