A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

This is a "how to" book on accountability for public and private sector agencies, communities, school districts, cities, counties, states and nations.

The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? whe