Viral Marketing

Viral Marketing
Author :
Publisher : OUP Australia & New Zealand
Total Pages : 0
Release :
ISBN-10 : 0195527984
ISBN-13 : 9780195527988
Rating : 4/5 (988 Downloads)
DOWNLOAD EBOOK
Book Synopsis Viral Marketing by : Karen Nelson-Field

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.


Viral Marketing Related Books

Viral Marketing
Language: en
Pages: 0

Viral Marketing

Authors: Karen Nelson-Field
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: OUP Australia & New Zealand

DOWNLOAD EBOOK

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the
Going Viral
Language: en
Pages: 215

Going Viral

Authors: Brent Coker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-10 - Publisher: Pearson UK

DOWNLOAD EBOOK

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your note
Viral Marketing and Social Networks
Language: en
Pages: 139

Viral Marketing and Social Networks

Authors: Maria Petrescu
Categories: Business & Economics
Type: BOOK - Published: 2014-05-21 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This boo
The New Rules of Marketing and PR
Language: en
Pages: 290

The New Rules of Marketing and PR

Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac
Viral Loop
Language: en
Pages: 272

Viral Loop

Authors: Adam Penenberg
Categories: Business & Economics
Type: BOOK - Published: 2010-01-07 - Publisher: Hachette UK

DOWNLOAD EBOOK

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This