Unpacking Creativity

Unpacking Creativity
Author :
Publisher : Cambridge University Press
Total Pages : 323
Release :
ISBN-10 : 9781108473538
ISBN-13 : 1108473539
Rating : 4/5 (539 Downloads)
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Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.


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