Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textb

This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production p

In today’s fast-moving music industry, what does it take to build a life-long career? Now more than ever, all those working in music need to be aware of many

Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music indust