Trust as the Key to Loyalty in Business-to-Consumer Exchanges
| Author | : Tara Ebert |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 213 |
| Release | : 2010-09-23 |
| ISBN-10 | : 9783834983077 |
| ISBN-13 | : 3834983071 |
| Rating | : 4/5 (071 Downloads) |
Book Synopsis Trust as the Key to Loyalty in Business-to-Consumer Exchanges by : Tara Ebert
Download or read book Trust as the Key to Loyalty in Business-to-Consumer Exchanges written by Tara Ebert and published by Springer Science & Business Media. This book was released on 2010-09-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.