Tribal Marketing, Tribal Branding
| Author | : Brendan Richardson |
| Publisher | : Springer |
| Total Pages | : 315 |
| Release | : 2013-07-30 |
| ISBN-10 | : 9781137349101 |
| ISBN-13 | : 1137349107 |
| Rating | : 4/5 (107 Downloads) |
Book Synopsis Tribal Marketing, Tribal Branding by : Brendan Richardson
Download or read book Tribal Marketing, Tribal Branding written by Brendan Richardson and published by Springer. This book was released on 2013-07-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.