Trademarks, Brands, and Competitiveness
| Author | : Teresa da Silva Lopes |
| Publisher | : Routledge |
| Total Pages | : 271 |
| Release | : 2010-05-04 |
| ISBN-10 | : 9781135177331 |
| ISBN-13 | : 1135177333 |
| Rating | : 4/5 (333 Downloads) |
Book Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes
Download or read book Trademarks, Brands, and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.