This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international a

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international a