Tourism and Generation Y
| Author | : Pierre Benckendorff |
| Publisher | : CABI |
| Total Pages | : 184 |
| Release | : 2010 |
| ISBN-10 | : 9781845936020 |
| ISBN-13 | : 1845936027 |
| Rating | : 4/5 (027 Downloads) |
Book Synopsis Tourism and Generation Y by : Pierre Benckendorff
Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.