The Ultimate Survival Guide for Business in Japan (couverture souple)

Download or read book The Ultimate Survival Guide for Business in Japan (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2017-02-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection