The Ultimate Handbook of Marketing Strategies for Medical Tourism

Download or read book The Ultimate Handbook of Marketing Strategies for Medical Tourism written by Maria Todd and published by . This book was released on 2015-12-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative and comprehensive, handbook by one of the world's leading experts on health tourism provides a broad overview of medical tourism marketing strategy issues and questions. The book addresses destination strategy, product development, competitor analysis, target market identification, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial returns of marketing successful medical tourism marketing strategies.