Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as

"This book gives fresh insights into how transnational flows of East Asian media culture have been organized by various social actors and industries, generated

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed