The SAGE Handbook of Digital Marketing
| Author | : Annmarie Hanlon |
| Publisher | : SAGE |
| Total Pages | : 593 |
| Release | : 2022-06-10 |
| ISBN-10 | : 9781529784480 |
| ISBN-13 | : 1529784484 |
| Rating | : 4/5 (484 Downloads) |
Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.