The Prisoner and the Penguin

Download or read book The Prisoner and the Penguin written by Giles Lury and published by Lid Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.