The PR Masterclass

The PR Masterclass
Author :
Publisher : John Wiley & Sons
Total Pages : 212
Release :
ISBN-10 : 9781118756232
ISBN-13 : 1118756231
Rating : 4/5 (231 Downloads)

Book Synopsis The PR Masterclass by : Alex Singleton

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review


The PR Masterclass Related Books

The PR Masterclass
Language: en
Pages: 212
Authors: Alex Singleton
Categories: Business & Economics
Type: BOOK - Published: 2014-02-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals
The PR Masterclass
Language: en
Pages: 190
Authors: Alex Singleton
Categories: Public relations
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals
The PR Paradox
Language: en
Pages: 224
Authors: Matias Rodsevich
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Matias Rodsevich

DOWNLOAD EBOOK

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech mark
The 15 Essential Marketing Masterclasses for Your Small Business
Language: en
Pages: 222
Authors: Dee Blick
Categories: Business & Economics
Type: BOOK - Published: 2013-08-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing t
Lean B2B
Language: en
Pages: 225
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2022-03-22 - Publisher: Étienne Garbugli

DOWNLOAD EBOOK

Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a