The Observational Research Handbook
| Author | : Bill Abrams |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 0 |
| Release | : 2000 |
| ISBN-10 | : 065800073X |
| ISBN-13 | : 9780658000737 |
| Rating | : 4/5 (737 Downloads) |
Book Synopsis The Observational Research Handbook by : Bill Abrams
Download or read book The Observational Research Handbook written by Bill Abrams and published by McGraw-Hill Companies. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the marketing research technique of ethnography or "descriptive anthropology": the observation and analysis of how consumers respond to a product within their own environments based on their cultural values and relationships.