The New Business Road Test

The New Business Road Test
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 0
Release :
ISBN-10 : 027373279X
ISBN-13 : 9780273732792
Rating : 4/5 (792 Downloads)

Book Synopsis The New Business Road Test by : John Walker Mullins

Download or read book The New Business Road Test written by John Walker Mullins and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.


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