The Neglected Firm
| Author | : Jorge Vasconcellos e Sá |
| Publisher | : Springer |
| Total Pages | : 152 |
| Release | : 2002-05-10 |
| ISBN-10 | : 9780230599291 |
| ISBN-13 | : 023059929X |
| Rating | : 4/5 (29X Downloads) |
Book Synopsis The Neglected Firm by : Jorge Vasconcellos e Sá
Download or read book The Neglected Firm written by Jorge Vasconcellos e Sá and published by Springer. This book was released on 2002-05-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.