The Momentum Effect ePub

Download or read book The Momentum Effect ePub written by Jean Claud Larreche and published by Pearson UK. This book was released on 2013-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.