The Mass Marketing of Politics
| Author | : Bruce I. Newman |
| Publisher | : SAGE |
| Total Pages | : 186 |
| Release | : 1999-07-02 |
| ISBN-10 | : 9780761909590 |
| ISBN-13 | : 0761909591 |
| Rating | : 4/5 (591 Downloads) |
Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.