The Marking Enterprise
| Author | : Jean-Claude Thoenig |
| Publisher | : Springer |
| Total Pages | : 256 |
| Release | : 2006-10-12 |
| ISBN-10 | : 9780230579484 |
| ISBN-13 | : 0230579485 |
| Rating | : 4/5 (485 Downloads) |
Book Synopsis The Marking Enterprise by : Jean-Claude Thoenig
Download or read book The Marking Enterprise written by Jean-Claude Thoenig and published by Springer. This book was released on 2006-10-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.