The Marketing Side of Restaurants

Download or read book The Marketing Side of Restaurants written by Clifford Bramble, Jr. and published by . This book was released on 2022-02-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever picked up a magazine, and after turning the pages see a full-page article of your competition? If you have, hopefully, you said to yourself, "If they can be in there, why can't I?"Cliff thought those exact words. So, he created a plan of attack, and he took action. The businesses he co-founded or founded were featured in magazines like Rhode Island Magazine, Food Arts, Bon Appetit, Food & Wine, Esquire, Details, Rachel Ray, Travel & Leisure, Atlanta Magazine, Playboy, Robb Report, and more. Cliff walks you through how he contacted the writers & how to get articles written about your restaurant or small business. This book is an excellent opportunity to learn how to be featured in magazines.The beginning of the book focuses on the opportunities of hiring a publicist. Additionally, we talk about how to get your business noticed and research future articles in upcoming monthly magazines. We also talk about Word-Of-Mouth marketing and how it can benefit your business.We also discuss the outlets available to businesses where they can pitch editors on their ideas and concepts with the hopes of being featured in the news. We also take a step into intangible marketing and some of the best ways marketing and credibility benefit a business.In the following chapters, we talk about website marketing and the accessible areas of the Internet that can help market you. It's a great avenue that lets the Internet work for you rather than you working for it. In addition, the website creates excellent analytics that assists business owners by providing them with important information on whether their marketing is working or not, and we review the best areas to help businesses.We also talk about the pre-opening and pre-existing tools of marketing a restaurant, specific timelines of items to do, and the best ways to get recognized. This is for currently open restaurants as well as opening soon restaurants. In the latter part of the book, we discuss social media opportunities, marketing to competitors, vendor marketing, email marketing, and local associations that can assist in getting you new customers.