The Magazine from Cover to Cover

Download or read book The Magazine from Cover to Cover written by Sammye Johnson and published by Oxford University Press, USA. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.