The House that Roone Built
| Author | : Marc Gunther |
| Publisher | : Little Brown |
| Total Pages | : 381 |
| Release | : 1994 |
| ISBN-10 | : 0316331511 |
| ISBN-13 | : 9780316331517 |
| Rating | : 4/5 (517 Downloads) |
Book Synopsis The House that Roone Built by : Marc Gunther
Download or read book The House that Roone Built written by Marc Gunther and published by Little Brown. This book was released on 1994 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes account of how Roone Arledge transformed ABC's news division draws on hundreds of interviews with top network personnel to examine Arledge's willingness to experiment and to spend money on talent. 25,000 first printing. $25,000 ad/promo.