The Formulation of a Method of Evaluating the Effectiveness of Weekly Newspaper Retail Advertising and a Test of the Reliability of the Method Using a Sample of Iowa Weekly and Semi-weekly Newspapers
| Author | : Robert Paul Ames |
| Publisher | : |
| Total Pages | : 420 |
| Release | : 1951 |
| ISBN-10 | : IOWA:31858014421261 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Formulation of a Method of Evaluating the Effectiveness of Weekly Newspaper Retail Advertising and a Test of the Reliability of the Method Using a Sample of Iowa Weekly and Semi-weekly Newspapers by : Robert Paul Ames
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