The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics th

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individ

Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically str

"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable f