The Event Marketing Handbook
| Author | : Allison Saget |
| Publisher | : |
| Total Pages | : 300 |
| Release | : 2012 |
| ISBN-10 | : 1477468188 |
| ISBN-13 | : 9781477468180 |
| Rating | : 4/5 (180 Downloads) |
Book Synopsis The Event Marketing Handbook by : Allison Saget
Download or read book The Event Marketing Handbook written by Allison Saget and published by . This book was released on 2012 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.