The Enterprise As Story
| Author | : Tom Graves |
| Publisher | : Tetradian |
| Total Pages | : 132 |
| Release | : 2012 |
| ISBN-10 | : 1906681341 |
| ISBN-13 | : 9781906681340 |
| Rating | : 4/5 (340 Downloads) |
Book Synopsis The Enterprise As Story by : Tom Graves
Download or read book The Enterprise As Story written by Tom Graves and published by Tetradian. This book was released on 2012 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book places story at center-stage to explore the role of narrative in enterprise-architecture. Via business story-structures such as the Market-Cycle, and genres such as "We Sell Certainty, " it shows how stories underpin every aspect of the enterprise and how to use story within the architecture to enhance overall enterprise effectiveness.