The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games

The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games
Author :
Publisher :
Total Pages : 132
Release :
ISBN-10 : OCLC:33005890
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games by : Richard A. Hutchinson

Download or read book The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games written by Richard A. Hutchinson and published by . This book was released on 1994 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games Related Books

The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games
Language: en
Pages: 132
Effects of Event-sponsor Fit on Consumers’ Attitude Toward Corporate Sponsors and Intention to Purchase Sponsored Products in Different Level of Sponsorship Advertising
Language: en
Pages: 146
Authors: Hwanjong Cho
Categories:
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

Given the intense interests by marketing practitioners in sponsoring sports events, an ability to determine the effectiveness of sponsorship as a means to incre
The Effect of Negative Sponsor Information and Team Response on Identification Levels and Consumer Attitudes
Language: en
Pages: 119
Authors: Heidi M. Parker
Categories:
Type: BOOK - Published: 2007 - Publisher:

DOWNLOAD EBOOK

This research holds a practical significance, as results provide insight on how consumers respond to the occurrence of negative events by a sponsor including wh
Corporate Sponsorship Vs. Traditional Advertising in Sports
Language: en
Pages: 61
Authors: Jeremy Ungerman-Sears
Categories:
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

With the growth of corporate sport sponsorship as a widely-used marketing tool allowing brands to reach vast audiences, it has become a threat to traditional ad
Mega Versus Local Sport Sponsorships
Language: en
Pages:
Authors: Jakeun Koo
Categories:
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

The present study aims to fill the gap by comparing mega sport sponsorships to local sport sponsorships relative to consumers' perceptions. Specifically, the st