The Effect of Negative Sponsor Information and Team Response on Identification Levels and Consumer Attitudes
| Author | : Heidi M. Parker |
| Publisher | : |
| Total Pages | : 119 |
| Release | : 2007 |
| ISBN-10 | : OCLC:54172754 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Effect of Negative Sponsor Information and Team Response on Identification Levels and Consumer Attitudes by : Heidi M. Parker
Download or read book The Effect of Negative Sponsor Information and Team Response on Identification Levels and Consumer Attitudes written by Heidi M. Parker and published by . This book was released on 2007 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research holds a practical significance, as results provide insight on how consumers respond to the occurrence of negative events by a sponsor including what type of team response is best received by consumers of the team, as well as theoretical significance as it examined and tested tenants of social identity and balance theory relative to fans and sponsors.