The Economics of Electronic Commerce

Download or read book The Economics of Electronic Commerce written by Andrew B. Whinston and published by Que Publishing. This book was released on 1997 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved