The Dynamics of Advertising
Author | : Jackie Botterill |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2013-12-19 |
ISBN-10 | : 9781134434862 |
ISBN-13 | : 1134434863 |
Rating | : 4/5 (863 Downloads) |
Book Synopsis The Dynamics of Advertising by : Jackie Botterill
Download or read book The Dynamics of Advertising written by Jackie Botterill and published by Routledge. This book was released on 2013-12-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.