The Development of Marketing Management
| Author | : Kazuo Usui |
| Publisher | : Ashgate Publishing, Ltd. |
| Total Pages | : 182 |
| Release | : 2008 |
| ISBN-10 | : 0754606066 |
| ISBN-13 | : 9780754606062 |
| Rating | : 4/5 (062 Downloads) |
Book Synopsis The Development of Marketing Management by : Kazuo Usui
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Ashgate Publishing, Ltd.. This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.