The Big Idea

The Big Idea
Author :
Publisher : Profile Books
Total Pages : 240
Release :
ISBN-10 : 9781847656940
ISBN-13 : 1847656943
Rating : 4/5 (943 Downloads)

Book Synopsis The Big Idea by : Robert Jones

Download or read book The Big Idea written by Robert Jones and published by Profile Books. This book was released on 2011-05-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.


The Big Idea Related Books

The Big Idea
Language: en
Pages: 240
Authors: Robert Jones
Categories: Business & Economics
Type: BOOK - Published: 2011-05-26 - Publisher: Profile Books

DOWNLOAD EBOOK

Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. W
The Big Idea Book
Language: en
Pages: 280
Authors: David Owen
Categories: Business & Economics
Type: BOOK - Published: 2005-01-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, a
The Big Idea
Language: en
Pages: 226
Authors: Donny Deutsch
Categories: Business & Economics
Type: BOOK - Published: 2009-01-01 - Publisher: Hachette Books

DOWNLOAD EBOOK

It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem?" Donny Deutsch's hit CNBC show The B
What's the Big Idea?
Language: en
Pages: 264
Authors: Thomas H. Davenport
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.
The Little Book of Big Ideas
Language: en
Pages: 436
Authors: Daniel Smith
Categories: History
Type: BOOK - Published: 2017-09-21 - Publisher: Michael O'Mara Books

DOWNLOAD EBOOK

This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.