The Beginner's Guide to Content Marketing for Small Businesses

Download or read book The Beginner's Guide to Content Marketing for Small Businesses written by Matt Mansfield and published by Matt about Business, LLC. This book was released on 2014-06-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is the hottest way to promote your small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, and Pinterest can: - Drive targeted traffic to your website month-after-month, - Cost less than traditional online marketing thanks to its super long-lasting return on investment, and - Build the authority, goodwill and trust that leads to sales. Sounds great, right? But how can you be sure that content marketing is a good fit for your small business and, if it is, how do you get started? This book will help you answer these questions and more by: - Quickly bringing you up to speed on the essentials of content marketing so you can decide if it's a good fit for your business - Teaching you the content creation basics you need to get started while helping you overcome common obstacles - Supporting your ongoing content marketing efforts by showing you how to hire help and with free access to a growing collection of online resources Ready? Let's get started.