The Anatomy of Humbug
| Author | : Paul Feldwick |
| Publisher | : Troubador Publishing Ltd |
| Total Pages | : 208 |
| Release | : 2015-02-28 |
| ISBN-10 | : 9781784628468 |
| ISBN-13 | : 1784628468 |
| Rating | : 4/5 (468 Downloads) |
Book Synopsis The Anatomy of Humbug by : Paul Feldwick
Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?