The Advertising Business
| Author | : John Philip Jones |
| Publisher | : SAGE |
| Total Pages | : 564 |
| Release | : 1999-02-10 |
| ISBN-10 | : 0761912398 |
| ISBN-13 | : 9780761912392 |
| Rating | : 4/5 (392 Downloads) |
Book Synopsis The Advertising Business by : John Philip Jones
Download or read book The Advertising Business written by John Philip Jones and published by SAGE. This book was released on 1999-02-10 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.