The Advertised Mind

The Advertised Mind
Author :
Publisher : Kogan Page Publishers
Total Pages : 268
Release :
ISBN-10 : 0749443669
ISBN-13 : 9780749443665
Rating : 4/5 (665 Downloads)
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Book Synopsis The Advertised Mind by : Erik Du Plessis

Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.


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