The 23 Commandments of Branding

Download or read book The 23 Commandments of Branding written by Jerome Ford and published by . This book was released on 2018-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do 80% of start- up businesses fail in less than 3 years? ? Because the business owners fail to brand and market their business effectively. This book will make you a Branding Pro at building your brand, just a few hours of learning. This book gives you proven branding techniques that my freelance clients pay me for - on retainer every month.vIn fact, a client who owns a hair boutique in North Carolina is using these techniques to grow her brand and generate positive cash-flow for her business. My clients include; Attorneys, Car Dealers, Club Owners, Real Estate Professionals, Pastors and more. My clients pay me good money to help them. Now you can own all 23 of these valuable branding secret's at a fraction of what my clients pay me. Here's a fraction of what this book will teach you. *On Page 8: You'll learn what branding is and what branding is not.*On Page 13: You'll learn how to find your Target Customer and how to engage them in a way that generates positive cash-flow for your brand.*On Page 18: Discover the one thing you must NEVER do when trying to brand your business Hint: you'll see people making this mistake everyday once you know what it is.*On Page 26: You'll learn how to use your expertise and authority to beat your competition. *On Page 27: You'll learn how to master the "W.I.I.F.M." technique which is used by every successful business to get more people to buy from them.*On Page 29: You'll find the BIGGEST thing you can not forget to include in all of your branding efforts. *On Page 30: You'll see the two things you must NEVER confuse with one another. These two things are similar, but they make the difference between your brand succeeding or failing.*On Page 32: You'll understand a secret technique that brilliant brand masters like Steve Jobs used to grow the Apple Brand into most profitable in the world today.*On Page 36: You'll understand the secret principle of what people need from you -- before they will be willing to buy from you. Hint: It's not lower costs. In fact, people will be willing to buy high priced goods and services from you after you understand and use this secret. * On Page 39: You'll discover methods companies like Disney use to create new generations of fans, Every. Single. Day.*On Page 41: You'll learn the science behind why making it easy to do business with you is scientifically proven to help you double your cash-flow immediately. *On Page 44: You'll learn how and when to use logic and when to use emotions when branding your business. *On Page 46: Find out why you sometimes need to use the shock effect to increase your followers and sales. *On Page 49: Discover how to use 'Reference Points' to help you sell more than all of your competition. *On Page 52: You'll learn the proven tactic that uses your clients pain for your gain. This is a marketing mastery technique that you can not ignore.*On Page 55: You'll discover the super-simple 7 step strategy that will make your brand stick your prospects minds and make your brand easy to remember. *On Page 60: Get a 'S.W.O.T. Analysis Checklist" that will arm you with the competitive intelligence to beat your competition (no matter what business you are in). Plus, you'll learn the most important action you can take while working to generate more cash-flow for your brand. Praise for The 23 Commandments of Branding" Great content! I wish all businesses would read this and take heed"~ Candace Houston President Nspire U! Marketing. Public Relations, Events"Jerome Ford's, 23 Commandments of Branding is a must have for any entrepreneur. His insights and practical how-to advice is refreshing and a game changer."~ Maria Thrasher, CEO Thrasher Media. Buy your copy of the 23 Commandments of Branding today and in a few hours, you'll become a master of branding.