Succeeding Like Success: The Affluent Consumers of Asia
| Author | : Yuwa Wong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 193 |
| Release | : 2007 |
| ISBN-10 | : 9780470822104 |
| ISBN-13 | : 0470822104 |
| Rating | : 4/5 (104 Downloads) |
Book Synopsis Succeeding Like Success: The Affluent Consumers of Asia by : Yuwa Wong
Download or read book Succeeding Like Success: The Affluent Consumers of Asia written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described