Structured Creativity

Download or read book Structured Creativity written by T. Sauber and published by Springer. This book was released on 2005-12-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.