Strategic Product Creation
| Author | : Ronald L. Kerber |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 336 |
| Release | : 2007-01-23 |
| ISBN-10 | : 9780071486552 |
| ISBN-13 | : 0071486550 |
| Rating | : 4/5 (550 Downloads) |
Book Synopsis Strategic Product Creation by : Ronald L. Kerber
Download or read book Strategic Product Creation written by Ronald L. Kerber and published by McGraw Hill Professional. This book was released on 2007-01-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher.