Strategic Marketing Communications
| Author | : Paul Russell Smith |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 324 |
| Release | : 1999 |
| ISBN-10 | : 0749429186 |
| ISBN-13 | : 9780749429188 |
| Rating | : 4/5 (188 Downloads) |
Book Synopsis Strategic Marketing Communications by : Paul Russell Smith
Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.