Sport, Culture and Advertising
| Author | : Steven J. Jackson |
| Publisher | : Routledge |
| Total Pages | : 287 |
| Release | : 2004-11-10 |
| ISBN-10 | : 9781134298808 |
| ISBN-13 | : 1134298803 |
| Rating | : 4/5 (803 Downloads) |
Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson
Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.