Sport Business in the Global Marketplace
| Author | : H. Westerbeek |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2002-10-04 |
| ISBN-10 | : 1349508454 |
| ISBN-13 | : 9781349508457 |
| Rating | : 4/5 (457 Downloads) |
Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek
Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Palgrave Macmillan. This book was released on 2002-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.