Social Psychology of Consumer Behavior
| Author | : Michaela Wanke |
| Publisher | : Psychology Press |
| Total Pages | : 407 |
| Release | : 2008-12-16 |
| ISBN-10 | : 9781136642845 |
| ISBN-13 | : 1136642846 |
| Rating | : 4/5 (846 Downloads) |
Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke
Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.